VARketing Hacks

I know many of you are looking creative ideas to ignite your marketing efforts without breaking the bank. I’d like to introduce you to a website called Fiverr. This is essentially an online marketplace for individuals who will do virtually anything for $5. Now I know what you’re thinking, you get what you pay for. Well, my response to that is you’d be surprised. Since these individuals focus on very specific tasks, they generate huge economies of scale, allowing the smallest of marketing budgets to do some really creative things.
 
Below are my top suggestions on how VARs can leverage Fiverr in their marketing efforts.
 
1. Get thousands of twitter followers and/or Facebook “likes”
 
Nothing makes the spidey senses tingle like a twitter or facebook presence with no followers. Fiverr provides a quick way to build a facade of street cred. Mind you, the followers and friends you get will be of zero value to your business since they’re just a random assortment of followers – mostly people who paid the same fiverr specialist $5 to get them 1000+ followers. What this does is allow you to pass the initial sniff test when your real customers and prospects are deciding if you’re really on the social media grid. The bad news is (for you slackers), somebody at your organization is going to have to put weekly effort into keeping your real followers engaged and interested. Fail to do the real work, and you may lose them forever.
 
2. Graphic Design
 
Need a logo or graphic for a new marketing campaign? Fiverr has hundreds of good graphic design people that can literally take your concept and create a logo or graphic (or several) for just $5. I had someone design my convergence soup can logo and was able to pick from three different concepts. Also, there’s many designers who have really cool flash intro’s that can be customized with your brand or message.
 
3. Increase your Google Ranking via Youtube
 
There’s hundreds of people recording very creative, humorous videos (many of which are tasteful) and these people are willing to include your brand in these videos, or more imporantly include a link to your website. The trick is to have someone do a video that is consistent with your theme, goal or solution. As an example, someone juggling a cell phone, tablet and laptop while riding a bike could point people to your website. More important than the immediate traffic, this increases your ranking when people are searching for companies like yours. Other ideas include magic tricks, stunts, spoofs, etc..
 
4. Contacts for Prospecting and Marketing
 
I was surprised to find several people selling all varieties of contact lists. Another one that I thought was interesting was lists of online forums for specific industries. For $5, wouldn’t you like to find out which are the most popular online forums for CIO’s and IT Managers? Or how about a list of all the Linkedin Members who are Open Network status?
 
5. Tedious Marketing Tasks
 
Let’s face it, a lot of marketing activities aren’t glamorous. You can find people on Fiverr (highly rated) that will perform one or two hours of work for $5! Think about time consuming tasks like online research or data entry. There’s a lot of smart, talented people in countries where the dollar is still strong just waiting for you to throw them an Abe Lincoln.
 
So now that you know what $5 can get you, just imagine what $50 or $100 spent on Fiverr could do. Of course, all of these ideas require discretion and good judgement, but I do believe they offer some creative new directions to stretch your marketing dollars in 2012.
 
Cheers,
Tom 
 
Follow Tom Walker on twitter: www.twitter.com/convergencesoup
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About Tom Walker

Tom Walker is Business Development Manager for Catalyst Telecom, a value added distributor for Avaya, Juniper, Extreme Networks, and many others. Tom works with Integrators and Resellers to help them grow their business by leveraging the most reliable, secure and standards based convergence technologies. For more information, visit www.catalysttelecom.com.

Posted on November 22, 2011, in Uncategorized. Bookmark the permalink. Leave a comment.

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